Beli toyota For Toyota, the mood at the Paris Motor Show is one of overwhelming optimism. With head-turning models on display such as i-ROAD, Fuel Cell Sedan and the C-HR Concept, there’s no question that the future looks bright. But for the here and now, hybrid technology remains at the core of our business.
Toyota = Hybrid
Hybrid has become synonymous with Toyota and vice-versa. Apart from the many rational reasons to choose a hybrid such as fuel efficiency, low emissions and refinement, there is perhaps an even more important emotional one: hybrid’s incredible ability to calm and de-stress, making you feel better in our increasingly busy lives.
Globally we have just produced our seven millionth hybrid and, in Europe, nearly half of all Auris and over a third of Yaris sales are powered by hybrid –the technology has become a real differentiator for us.
And through our participation in the World Endurance Championship we have added another dimension to hybrid, one that has enthused thousands of fans by demonstrating that hybrid is not only fuel efficient, but fast and fun too!
Looking further on, we believe i-ROAD is the answer for the first or last few miles of our journeys in our cities. Shown nearly two years before as a concept, the i-ROAD has been further refined since then to offer improved visibility, weatherproofing, manoeuvrability and user-friendliness, and is now road legal and ready to roam.
Finished in a choice of five urban-chic body colours, i-ROAD has adopted a fully round steering wheel design in conjunction with the normal accelerator and brake pedals of a conventional city car, to improve ease of driving.